Floorwatch
A robust retail assistance platform catering to 57,000+ stores with seamless backend processes and optimized mobile experiences for iOS and Android with an integrated chat-bot for instant support.
About the project
Floorwatch is a user-friendly, data-driven mobile app tailored for in-store shoppers, enabling instant connection with sales associates while providing store managers with actionable customer feedback insights.
-
Duration
11 month
-
Country
USA
-
Industry
E-commerce
-
Type of project
Web and Mobile app
Key Challenges
-
Limited Scalability
-
Expertise Requirement
-
Feature Deficiency
-
Seamless Adaptability
Business Goals
The Floorwatch team approached us with a vision: to craft an intuitive, data-driven mobile application that addresses a prevalent issue in brick-and-mortar shopping – the challenge of connecting shoppers with in-store associates in real time. The paramount goal was to enhance the in-store shopping experience by eliminating common frustrations and bridging the communication gap between customers and staff. Moreover, they aimed to equip store managers with a tool that offers direct insights into customer needs and feedback. By achieving this, Floorwatch seeks to empower businesses of various scales to refine their service approach and boost sales strategies, all while ensuring a seamless and user-centric shopping experience.
Technical Challenges
-
Platform Expansion: Enhancing the current platform to support a larger user base without compromising performance or speed.
-
Feature Integration: The need to seamlessly incorporate new, complex features into the existing app without causing disruption or usability issues.
-
Cross-Platform Consistency: Maintaining uniformity in user experience and feature availability across the web platform and mobile application.
-
Adding multilingual automatic subtitle feature
Solution
Revamped Design: While retaining the essence of the original, the design and flow were modified to include new features and detailed functionalities, enhancing both the web and mobile app versions.
Minimalistic to Informative: The once minimalistic design of Floorwatch, which provided limited insights into location operations and user experience, was transformed to offer richer visual information and enhanced user usability.
Super Admin Insight: Introduced a new web panel tailored for the Super Admin, empowering product owners with in-depth statistics on app engagements, the number of active locations, and other pivotal metrics crucial to Floorwatch's operations.
Location Owner Overview: Retailers now benefit from a comprehensive data-driven dashboard, complete with customizable graphs, charts, and table structures. It ensures improved visibility into each location and the activities of their team members.
Real-time Reports: Store managers and head offices can access a web-based dashboard filled with real-time insights, from the number of customers served to their satisfaction levels, without complex integrations or beacon deployments.
Customer Feedback: Once assisted, customers are prompted to rate their experience, focusing on the quality and speed of service. All feedback is collated in an accessible web dashboard, ensuring only administrators can view it unless shared with other staff.
Dual-purpose App Design: Drawing from Softermii's vast experience in retail app development, the app was crafted keeping both customers and sales reps in mind. This dual-purpose approach not only reduced costs but enhanced the user experience.
Seamless Customer Experience: Developed for Android and iOS, the app allows customers to "send up a flare" for assistance at any of the 57,000 retail locations in the US. Even if no associate is active on the app, customers can still "call for help" and easily access store contact details.
Integrated AI Chat-bot: For swift real-time support and queries, an intelligent chat-bot was incorporated, further enhancing user interaction and ensuring immediate assistance without waiting.
Retailer Benefits: Retailers can prompt their sales teams to download the app, ensuring real-time assistance to shoppers when they're most inclined to purchase.
Data-driven Decision Making: The mobile app's data that reflects genuine user experiences is channeled to the Floorwatch web e-commerce platform. This accurate, up-to-the-minute data gives managers the insights they need to refine customer service and consistently boost sales.
Achievements
-
The number of stores that use Floorwarch rose to over 57,000.
-
Customer satisfaction rates improved significantly.
-
The quality of sales personnel services converted into extra profit.
Key features
-
List of locations, sorted by proximity to a mobile device
-
Filtered search of locations, sorted by proximity
-
Display distance and geofence range
-
Location details, such as store address and hours
-
Open map for driving directions
-
Open website in browser
-
Integrated AI Chatbot With ChatGPT API
The team behind the project
-
Client
-
Project Manager
-
4 Develope
-
1 Business Analyst
-
1 DevOps
-
1 Data analyst
-
1 Designer
-
2 QA engineer
-
Tech stack
We used Typescript and Node.js for backend efficiency, with Javascript ensuring consistent cross-platform performance. AWS supports scalability and responsiveness. The mobile apps are crafted using Swift for iOS and Kotlin for Android. Potential enhancements include integrating MongoDB for data handling and GraphQL for improved web communication.
-
Typescript
-
Node.js
-
Javascript
-
AWS
-
Swift
-
Kotlin
-
MongoDB
-
GraphQL
Testimonials
Softermii has a hard commitment towards the project delivery on time without any delay.
We ended up by having a very attractive product that can compete with any other virtual platform.
Softermii are great with time management and produce high-quality work.
Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.
They were really on top of everything.
They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.
The team is really flexible with picking up urgent bugs.
I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.
Softermii delivered a technically sophisticated app.
It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.
I would highly recommend Softermii for any programming needs.
I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.
Excellent programming skills and timely delivery.
They were able to take our poorly documented description and deliver a world-class app.
They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.
The results were consistently top quality and the devs are friendly and responsive.
Get valuable insights
Discover the benefits of digital disruption in your industry
WebRTC
Best WebRTC Media Server: Tips how to choose one for your needsSlava Vaniukov, CEO and Co-Founder at Softermii
Telecommunication
9 New Video Conferencing Trends in 2024Slava Vaniukov, CEO and Co-Founder at Softermii
Don’t dream for success, contact us
Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.
-
Los Angeles, USA
10828 Fruitland Dr. Studio City, CA 91604
-
Austin, USA
701 Brazos St, Austin, TX 78701
-
-
Tel Aviv, IL
31, Rothschild Blvd
-
Warsaw, PL
Przeskok 2
-
London, UK
6, The Marlins, Northwood
-
Munich, DE
3, Stahlgruberring
-
Vienna, AT
Palmersstraße 6-8, 2351 Wiener Neudorf
-
Kyiv, Ukraine
154, Borshchagivska Street
