Engaging approach to e-commerce app development
Reimagining the online purchases with broadcasting features
Live broadcasts that replace shopping websites
An emerging trend clearly lets us know that users are more likely to see goods live before buying them. The new type of apps allows sellers to go live with video, showcase products, and chat with potential buyers.
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Industry
E-commerce, video conferencing apps
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Type of project
Mobile application
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Country
USA
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Duration
7 months
Key features
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Broadcasting
Sellers can go live
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Text Chats
Messaging for buyers
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Feed
List of online sellers
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Payments
Secure payment integrations
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Product Landings
Detailed product description
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Room moderation
Multiple access levels
Project goals
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1
Jump in to an emerging market
According to Statista, by 2024, the US e-commerce revenue created from live online shopping is expected to reach 35 billion dollars.
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2
Scale business opportunities for e-commerce
Creating an application in an emerging niche means a new channel for engaging new customers.
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3
Attract younger audiences
According to Sprout, teens and young adults prefer video-based apps like TikTok, Instagram, and Snapchat.
Key deliverables
Group Broadcasts
Sellers can connect with their partners & friends in one broadcast and sell items together.
Live Streaming
Sellers can go online, communicate with the audience, at the same time showcase their products.
Built-in shop
Ability to pin a webshop to a streaming interface to allow users browse through the lists of available items.
Randomizer
A feature that allows users to conduct online giveaways and randomly choose the winner among the audience.
Payment integrations
We’ve connected e-commerce live shops with payment systems like Paypal, Stripe, and Braintree.
Considerable achievements
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7 months
We’ve provided an MVP with tight deadlines.
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20,000 installs
Were made during the first two weeks. 65% of those users keep using the app.
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80 sellers
Go live every day and sell on average 8 items per day.
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25 minutes
Potential buyers spend time in the app every day.
The technologies behind
The client required quick action as their team planned to roll out an app ASAP. We’ve come up with an idea to use a customizable video conferencing engine VidRTC as a core. The rest was to customize it to e-commerce needs.
VidRTC is based on peer-to-peer video conferencing technology WebRTC that works for broadcasting. It saved half a month of development and allowed us to spend more time focusing on brilliant UI.
Another technology worth mentioning is an AI translation powered by Microsoft Azure. It allows buyers to connect with audiences around the world.
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Azure
An integration with instant AI translation
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VidRTC
For streaming audio & video
The team
The team behind the project comprised 10 specialists. We had to create the concept first and then turn it into the MVP.
The development process included: business research, software architecture development, creation of UI/UX mockups, software development, and QA.
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Client team
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1
PM
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4
Developers
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2
Designers
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1
Software Architect
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1
QA
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1
BA
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Tech Stack
List of technologies we used to develop a video conferencing solution for livestream e-commerce app:
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React Native
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Redux
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Node JS
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AWS
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GraphQL
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WebRTC
Testimonials
Softermii has a hard commitment towards the project delivery on time without any delay.
We ended up by having a very attractive product that can compete with any other virtual platform.
Softermii are great with time management and produce high-quality work.
Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.
They were really on top of everything.
They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.
The team is really flexible with picking up urgent bugs.
I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.
Softermii delivered a technically sophisticated app.
It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.
I would highly recommend Softermii for any programming needs.
I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.
Excellent programming skills and timely delivery.
They were able to take our poorly documented description and deliver a world-class app.
They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.
The results were consistently top quality and the devs are friendly and responsive.
Get valuable insights
Discover the benefits of digital disruption in your industry
eCommerce Trends
Top 9 E-commerce Technology Trends in 2024Slava Vaniukov, CEO and Co-Founder at Softermii
eCommerce Trends
Top 9 E-commerce Technology Trends in 2024Slava Vaniukov, CEO and Co-Founder at Softermii
Don’t dream for success, contact us
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