Primary liaison
Communicating with stakeholders and teams. Our Product Owners make sure there is consensus from stakeholders on all major decisions and strategy, with clear instructions and deliverables for the developers.
Product Management Consulting & Ownership Services
A balanced view across all the different aspects of the product — vision, roadmap, backlog, prioritization, change and metrics — owned by a senior PM or PO embedded in your team.
Let's connect to help you scale fast.
Product Owner is the key to maximizing the value of your product
Product vision
Applying a high-level perspective to product design and development so the team understands product goals and an overall vision for product development.
Product roadmaps
A high-level, strategic visual summary that outlines the vision and direction for the product over time — both a strategic guide for stakeholders and a plan for execution.
Product Backlog
Managing and making visible the Product Backlog — the prioritized list of requirements for future product development — and keeping it in sync with stakeholders.
Prioritizing needs
Juggle the triangle of scope, budget and time, weighting priorities according to the needs and objectives of stakeholders.
Change Management
Accurately include changes to the Product Backlog, track them, and manage them with minimal impact on timeline and budget — improving the product to meet market expectations and maximize value.
Measure Success
Metrics are key to tracking product performance. The Product Owner tracks the metrics that keep you ahead of competitors and bring value to potential and existing customers.
Product Owner Scope Outlines
Seven scope blocks a Softermii Product Owner is accountable for — each with the concrete deliverables you get.
The Product Owner is responsible for communicating with stakeholders, customers, business managers, and the development team to make sure the goals are clear and the vision is aligned with business objectives.
Deliverables:
- Definition of business objectives
- Product roadmap
- Traceability of requirements with business goals
The Product Owner's responsibility is to create the list of backlog items and prioritize them based on the overall strategy and business objectives and effort versus value. The Product Owner will also map out project dependencies to inform the necessary sequence of development.
Deliverables:
- Backlog list
- Dependencies map
Time to Market is a key KPI for Product success. Managing priorities is the primary tool to get to market as soon as possible with as much value as possible in a given period.
Deliverables:
- Infrastructure logging
- Application logging
- Gathering metrics
- Alerts and notifications
With the vision, strategy, and product priorities set, the Product Owner spends significant time overseeing actual development. During planning the agile PO works with stakeholders to organize the next iteration, then meets with the team to refine the process, identify improvements, and support the sprint.
Deliverables:
- Retrospective tasks list
The Product Owner is an expert at understanding and anticipating the client's needs to more effectively manage the development process.
Deliverables:
- Customer Journey Map
The Product Owner is accountable for each stage of the development process and the final product, inspecting and evaluating product progress through every iteration.
Deliverables:
- Product development tracking
- Product exit checklist
The Product Owner measures success with metrics — not only how quickly developers ship, but with financial and customer metrics and overall business value. Value delivered must be measured after every Sprint.
Deliverables:
- Return on Investment KPI
- Cost of development and maintenance KPI
- Customer satisfaction KPI
Product manager guides every step of development lifecycle — putting product and its customers first
Six things our Product Managers consistently bring to your team.
Customer satisfaction
Monitoring market needs and trends to develop competitive analysis for products and features and achieve maximum usability.
Product vision and strategy management
Creates a vision map, defines product strategy, long and short term goals and adjusts the near-term roadmap to meet customers and clients' needs.
Efficient resource management
Responds quickly to new and changing requirements with a clear understanding of the costs and benefits of each choice — leading to right decisions, faster.
Effective communication hub
Creates a productive communication environment between stakeholders, development, marketing and sales to ensure a clear vision of the product.
Empowered independent decision making
Collaborates with engineering to deliver in time and creates an environment that facilitates the decision-making process.
Reduced risks
Gathers feedback, watches metrics, and delivers value to customers to reduce the risk of product failure.
Product Management Services Scope Outlines
Six scope blocks a Softermii Product Manager is accountable for, with concrete deliverables.
The Product Manager controls every product lifecycle, from creating the idea to market positioning, to ensure that customers' needs are met.
Deliverables:
- Product Vision
- Product and Market Strategy
- Customer Insights
- Product Roadmap
- Lean Product Development approach
- Prioritized and Measured backlog
- Release planning
- Sales and support training
An essential instrument to identify market trends and market gaps. Finding new ways to differentiate and meet customer needs ensures a better product delivery.
Deliverables:
- List of research materials such as the company's website, customer reviews, financial information, and press releases
- Documented results related to UX or functionality
- Identified product strengths and weaknesses based on customer reviews
- Competitive analysis report
Product Management metrics are key to tracking product performance. The Product Manager makes sure the product provides value to customers that turns into revenue.
Deliverables:
- Engagement
- Revenue
- Conversion
- Retention
- Activation
- Active usage
- User satisfaction
Provides opportunities to minimize the risk of failure. Trying small changes at scale, testing on users, occasionally failing but using these results to learn, grow and optimize is the guarantee to success.
Deliverables:
- Experiment design
- Identified assumptions
- Identified riskier assumptions
- Conceptualized solution
- Validated solution
Ensures proper distribution of product messages through accurate communication between the development team and executive management — so everyone understands the product vision and goal.
Deliverables:
- Communication Plan including executives, team (marketing, sales, success) and customers
- Stakeholder management plan
- RACI Matrix
- Established communication line with customers
Conducting risk management planning, identification of risks, analysis, planning and implementing risk responses.
Deliverables:
- Identified Strategic Risks
- Identified Executional Risks
- Facilitate Implementation of Risk Responses
Our Key Methodologies
Three operating models we use depending on whether the roadmap is fixed, evolving, or both.
Scrum
For fixed-roadmap product builds with clear sprint goals and a stable team cadence.
Kanban
For projects where production support is needed or the roadmap isn't planned out yet.
Scrum + Kanban
Hybrid — part of the team works Kanban on production support; the rest works Scrum on a planned roadmap.
We Offer Product Management Consulting for any Mix of Services
Whatever delivery shape you need around your PM/PO engagement — we cover it.
Web Development
Mobile Development
MVP Development
UI/UX Design
Product Development
Product Design
Key Tools We Use for Product Management Consultancy
- Documentation management
Atlassian Confluence
Google Drive
- Ticket / Bug Tracking
Atlassian Jira
- Communication
Zoom
Google Meet
Slack- Onsite workshops
Software Product Management really matters
According to a Survey Conducted by The 250 Group in 2021, a fully optimized Product Manager could increase company profits by 34.2%.
The Product Manager keeps an eye on Market trends, Clients needs, user feedbacks, KPIs to control the development of the product, to test hypotheses, so that product delivers the ROI and meets customers' needs.
The Product Manager adjusts the product development according to the market needs and prioritize the feature development, ensures that every member involved in the production understands the product vision and acts accordingly for product successes.
To optimize the effectiveness of your development process, the Product Owner employs a well-defined backlog, examines that Product Increment and determines if it has been produced in accordance with the goals of the product.
Why work with us?
1
Moving gears from the first meeting
We want you to get a clear understanding of what you get. Our team provides research on your project and comes up with a balanced solution between your idea and market need.
2
15% delivery-time deviation, max
We are used to working with tight deadlines. This approach brought us to the concept of precise estimates and minor deviations — clear expectations, no overpromising.
3
2x faster development with pre-made engines
While other companies deploy web solutions within a couple of years, we do it faster. Save time with our pre-made engines that can be customized for your future product.
4
We employ brilliant IT talents
All our Product Management Consultants and Product Owners are highly qualified and experienced across multiple industries and projects of different complexity.
Testimonials
Softermii has a hard commitment towards the project delivery on time without any delay.
We ended up by having a very attractive product that can compete with any other virtual platform.
Walid Farghal, Director General, Event10x
Excellent programming skills and timely delivery.
They were able to take our poorly documented description and deliver a world-class app.
Folabi Ogunkoya, Founder, Cococure
It's great to know that all of the development is backed up by careful planning.
The app has so far garnered a lot of attention from potential investors. Softermii has very structured project management and utilizes the Atlassian Suite; their team is organized, serious, and professional.
Eriz Zarate, CTO, SoundIt
The team is really flexible with picking up urgent bugs.
I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.
Duncan Mitchell, Managing Director, Co-Founder, TempTribe, London
Softermii delivered a technically sophisticated app.
It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.
David Levine, Founder, Scoby Social
I would highly recommend Softermii for any programming needs.
I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.
Ashley Lewis, VP of Product, Dollar Shave Club
They were really on top of everything.
They know how important my timelines were and they made sure that they’re dead to them and got everything done quickly.
Reece Samani, CEO & Founder, Locum App, London
They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.
The results were consistently top quality and the devs are friendly and responsive.
Shervin Delband, Director of US Operations, ITRex Group
What questions do you have?
When do I really need product management services?
The task of a Product Manager is to help make an idea a reality. The PM guides every step of the development lifecycle putting the product and its customers first. The PM creates a vision map, defines product strategy, long and short term goals, adjusts the near-term roadmap to meet customers and client needs, reduces risks, creates effective communication with all stakeholders, and monitors market needs and trends to develop competitive analysis for products and features and achieve maximum usability.
Should I opt in for product ownership services when building an MVP?
A Product Owner is a perfect choice when developing an MVP. The PO leads communication between client and delivery team, creates a roadmap and backlog, prioritizes needs, makes changes during development if needed, and measures the success of the finished MVP.
Can you share the impact of product management services for newly developed software?
Tracking and analyzing product KPIs after launch is the core impact of product management. We measure engagement, conversion, retention, activation, active usage and user satisfaction — and feed those signals back into the next roadmap iteration, so the product converges on real demand rather than the launch hypothesis.
Can you set up a dedicated product management consultant for my project?
Yes. We offer multiple cooperation models for product consulting services so you can choose the one that suits you best — part-time, where a PM specialist or team reports directly to your manager (hourly or fixed pricing), or full-time, where a single specialist works only on your project and reports to your managers.
How does a product management consultant work with our team?
The consultant embeds into your workflow: aligns stakeholders on the product vision, owns the roadmap and backlog, validates features against user research and metrics, and coordinates design and engineering. You keep full visibility through regular demos, reports, and shared planning tools.
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