Softermii has a hard commitment towards the project delivery on time without any delay.
We ended up by having a very attractive product that can compete with any other virtual platform.
Walid Farghal, Director General, Event10x
E-commerce · Retail
Esthetic
A niche women’s underwear retailer with intuitive design, three-step checkout and worldwide shipping.
About the project
Esthetic is a niche women’s underwear retailer with an intuitive online store — a three-step checkout, AI-driven personalization and worldwide shipping, built from scratch for web and mobile.
Industry
E-commerce
Type of project
Online clothing marketplace
Country
Denmark
Duration
Ongoing
Business Goals
The client needed a unique web and mobile retail platform built from scratch: auto-scaled, highly secured AWS infrastructure; enterprise features like loyalty programs, gift vouchers and return management; a Magento 2 three-step checkout with fraud detection; AI-powered content personalization; and multi-warehouse support for seamless worldwide shipping.
Key challenges
Magento 2 three-step checkout
AI-powered personalization
Multi-warehouse support
Loyalty & online returns
Technical challenges
Magento CMS styling module
A Magento module that lets editors style CMS pages from templates.
Auto-scaled AWS infrastructure
Highly secured, auto-scaling infrastructure on AWS.
Checkout + fraud detection
A seamless Magento 2 three-step checkout with in-depth fraud detection.
Solution
Custom Magento CMS module:
A custom module for faster CMS-page styling with predefined templates.
Personalization algorithms:
Algorithms that surface goods based on each user’s search history.
Resilient infrastructure:
Quality infrastructure with failover and backup policies.
Loyalty program:
An easy-to-use loyalty program with gift vouchers, offers and certificates.
Checkout with fraud detection:
A seamless Magento 2 payment solution with fraud-detection analysis.
Multi-warehouse logic:
Multi-warehouse support that defines product availability and location automatically.
Key features
AI content personalization
Content personalized to each shopper.
Easy-to-pay checkout
A frictionless three-step checkout.
Loyalty & special offers
Loyalty program with vouchers and offers.
Multi-warehouse support
Stock and fulfilment across multiple warehouses.
Worldwide shipping
Shipping to customers around the world.
Admin CRM
A CRM for seamless store administration.
The team behind the project
A cross-functional team delivered Esthetic — development, design, DevOps and QA, led by product and project managers.
Client
- 1
PM
- 1
Product Manager
- 1
UI/UX Designer
- 5
Developers
- 1
DevOps
- 2
QA
Tech stack
The stack behind Esthetic:
Magento 2
AWS
MySQL
HTML5
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Get an estimateTestimonials
Excellent programming skills and timely delivery.
They were able to take our poorly documented description and deliver a world-class app.
Folabi Ogunkoya, Founder, Cococure
It's great to know that all of the development is backed up by careful planning.
The app has so far garnered a lot of attention from potential investors. Softermii has very structured project management and utilizes the Atlassian Suite; their team is organized, serious, and professional.
Eriz Zarate, CTO, SoundIt
The team is really flexible with picking up urgent bugs.
I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.
Duncan Mitchell, Managing Director, Co-Founder, TempTribe, London
Softermii delivered a technically sophisticated app.
It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.
David Levine, Founder, Scoby Social
I would highly recommend Softermii for any programming needs.
I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.
Ashley Lewis, VP of Product, Dollar Shave Club
They were really on top of everything.
They know how important my timelines were and they made sure that they’re dead to them and got everything done quickly.
Reece Samani, CEO & Founder, Locum App, London
They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.
The results were consistently top quality and the devs are friendly and responsive.
Shervin Delband, Director of US Operations, ITRex Group
They had logical, well thought-out plans with different execution strategies that had supported our timelines.
Softermii had created largely acceptable deliverables. The team had been cooperative in fixing and improving areas with logical, well thought-out plans with various execution strategies.
Momina Wahab, Director Agile PMO, Convo Corp
Softermii are great with time management and produce high-quality work.
Because of how satisfied we’ve been with their work on this project, we’re exploring bringing them in on a new project as well.
Muna Al Hashemi, Founder of a Proptech Startup
I don't feel they lack in any department regarding getting the job done properly — they are all-encompassing.
They lead a well-planned process to stay within deadlines and budgets and ensure a solid project management experience. The team also praises their ability to incorporate everything they need all around.
Kwesi Peyna, Owner & CEO, Luciid
Their team members were very invested in finding solutions for us.
Softermii brought useful suggestions to the process. The collaboration with developers was close and efficient, and final outcomes for the project are promising.
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