Hollar App Development

Re-create Hollar’s ease of use and intuitive Pinterest-like design in the mobile app.

From the start, Hollar offered a website and a basic app. To achieve high mobile app downloads and get great retention rates in iOS and Android App stores, they required professional software development services that Softermii could offer on short notice.

The Hollar team made it clear from the start that for the app to be successful it had to encourage and appeal to a specific target audience to browse through the key offers. The experience should be quite similar to its web version that resembles a physical shopping.

Softermii had to account for the dozens of ever-changing best-seller items that had to be shown on the home screen. The reason for such showcasing is that 90% of both Andriod and iOS users that download the app have no specific item they want to purchase in mind. One of the ways to tackle that on mobile is to make them scroll and even “like” items and see those that gross the most “likes.” It adds a feel of Pinterest to shopping that is highly praised by the young female target audience.

Eddie Rhyu, Hollar’s Head Creative said that the Pinterest model adds a charm of simplicity and community to the bargain shopping. Such similarity on mobile appeals to Pinterest-fans who are for the most part millennial moms. And namely, they make over 80% of Hollar’s purchases.

Softermii had to work hard and cooperate with in-house designers to provide such a versatile experience that is easy to recognize. We came to Hollar with an aim to refresh its mobile system, while preserving complete access to all features and offering a cleaner and updated look that is resilient in the future.

“The new Hollar shopping app is dangerously addictive. The prices are low, and I find myself adding more items to my shopping cart every minute,” according to a young stay-at-home mom from Tennessee. Such positive feedback was achieved thanks to a redesigned native app. We redeveloped its core functionality and made an emphasis on boosting the core brand experience.

To bring Hollar users a pioneering and premium content we, due to our team extensive experience in mobile app development, added the following features to the app:

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• Added Android and Apple pay
• Updated to a super cool interface with great animations and new functions
• Allowed small sellers to add their items to be purchased on mobile
• Added exclusive promotions upon mobile app log-in
• Updated content to ensure endless fun
• Ensured streamlined daily content updates thanks to Agile sprints by Softermii team
• Improved subdivision of numerous categories like “Hollar for your Dollar!”
• Added special party section and unique Hollar collections
• Offered special friend invites on mobile to get $ credits for their purchases
• Improved search functionality with predictive search
• Added easy contact options with the customer support team for assistance.